Wes Ballao / Xerxes Aguilar
Brand
guidelines
01 — OUR BRAND
we embody the alpha wolf mentality, delivering signage solutions that are fierce, unyielding, and industry-defining.
02 — OUR WORDMARK
Our custom typography highlights our flexibility and forward-thinking approach, featuring adaptable curves and dynamic lines, reflecting our commitment to continuous improvement and advancement.
03 — OUR LOGOMARK
Our logo has been thoughtfully crafted to embody the brand's essence, our "Lead the pack" mentality and our confidence to assert the alpha wolf like dominance in the industry.
04 — PRIMARY LOGO LOCKUP
This is the standard logo format.
05 — SECONDARY LOGO LOCKUP
This is the vertical and horizontal logo fornamt.
06 — TYPOGRAPHY
Our brand fonts are carefully curated to reflect our brand personality, cater to our audience, and support versatile applications.
Work Sans Regular Character Set
ABCDEFGHIJKLMNO
PORSTUVWXYZ
abcdefghijklmno
parstuvwxyz
1234567890
Work Sans Bold Character Set
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmno
parstuvwxyz
1234567890
07 — COLORS
Our main brand colors are red, charcoal, grey and white. This illustrates our brave personality and provides a bold aesthetic to our brand.
0C 100M 81Y 4K
227R 25G 55B
WEB = #E31937
PANTONE® 186
0C 0M 0Y 100K
0R 0G 0B
WEB = #000000
Black
0C 0M 0Y 39K
174R 176G 178B
WEB = #AEB0B2
PANTONE® Cool Gray 7
0C 0M 0Y 68K
113R 114G 115B
WEB = #717074
PANTONE® Cool Gray 11
0C 0M 0Y 24K
201R 203G 204B
WEB = #C9CBCC
PANTONE® Cool Gray 4
0C 0M 0Y 0K
255R 255G 255B
WEB = #FFFFFF
White
08 — LOGO MISUSE
❌
Do not stretch/compress/distort our logo.
❌
Do not stretch/compress/distort our logo.
❌
Do not use different colorways for our logo.
❌
Do not dissarrange our logo lockup.
❌
Do not apply any effects on our logo.
❌
Do not use multiple/unapproved colors for our logo.
❌
Do not apply any unapproved patterns on our logo.
09 — LOGO MINIMUM SIZE
A use case for the minimum size of our logo is generally the favicon. To ensure that our logo is legible in smaller sizes, it should be used at a minimum of 32px height.
Please don't scale our logo below this size.
